Florida Smiles Dental
Privacy Policy
This Privacy Policy explains how Florida Smiles Dental collects, uses, protects, and discloses information when you visit our website, contact one of our offices, request an appointment, or communicate with us.
Important SMS Privacy Notice
Notice Regarding Text Messaging Data
Florida Smiles Dental (“Florida Smiles Dental,” “we,” “us,” or “our”) does not share customer SMS opt-in information, including telephone numbers and consent records, with affiliates or unaffiliated third parties for their marketing or promotional purposes.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.
Information sharing to subcontractors in support services, such as customer service, is permitted.
All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text messaging services.
1. Scope of This Policy
This Privacy Policy applies to information collected through floridasmilesdental.com , our online forms, appointment request forms, telephone communications, email communications, SMS communications, and other interactions with our Fort Lauderdale and Lighthouse Point offices.
This policy applies to website and communication data. Information considered protected health information may also be governed by our applicable HIPAA Notice of Privacy Practices.
2. Information We Collect
Personal and contact information
We may collect information such as:
Your name.
Email address.
Telephone or mobile number.
Mailing or physical address.
Your preferred Florida Smiles Dental location.
Appointment dates, requested services, and preferences.
Information you voluntarily provide in a contact or appointment request form.
Communication and consent information
We may maintain records relating to:
Customer inquiries and service requests.
Email, telephone, and SMS communications.
SMS opt-in and opt-out status.
Consent timestamps and the method used to provide consent.
Customer service interactions and feedback.
Payment information
When you make a payment through our website or through a third-party payment provider, the payment provider may collect payment card, billing, and transaction information. Florida Smiles Dental may receive limited transaction details, such as payment status and amount, but may not receive or retain complete payment card details.
Website and technical information
When you use our website, we may automatically collect:
Internet Protocol address.
Browser and device type.
Operating system.
Pages viewed and links selected.
Approximate location based on IP address.
Referral source and website usage information.
Cookie and analytics information.
3. How We Use Your Information
We may use collected information to:
- Respond to questions, comments, and appointment requests.
- Schedule, confirm, manage, or reschedule appointments.
- Provide requested dental services and customer support.
- Communicate important office, scheduling, billing, or service information.
- Send promotional communications only where permitted and after obtaining any consent required by law.
- Process payments and maintain transaction records.
- Maintain records of communication preferences and consent.
- Improve our website, services, and patient experience.
- Detect fraud, abuse, security threats, or technical problems.
- Comply with legal, regulatory, and professional obligations.
- Establish, exercise, or defend legal claims.
4. SMS Messaging and Compliance
By affirmatively opting in to the Florida Smiles Dental SMS Program, you agree to receive text messages related to your interactions with our practice. Messages may include:
Appointment request confirmations.
Appointment reminders.
Scheduling and rescheduling updates.
Customer service communications.
Important office or service-related notifications.
Promotional messages only when you have separately consented to receive them.
How consent is obtained
Consent is obtained when users provide their telephone number and affirmatively check a separate SMS consent checkbox before submitting an online form, or through another documented opt-in method permitted by applicable law.
SMS consent checkboxes are not intended to be preselected. Consent to receive marketing text messages is not a condition of purchasing services or receiving dental care.
Message frequency and charges
Message frequency may vary based on your appointments, interactions, and requested services.
Message and data rates may apply.
Contact your wireless provider for questions about your mobile messaging or data plan.
Opting out
You may cancel SMS messages at any time by replying STOP to a message from us. After receiving your request, we may send one final message confirming that you have been unsubscribed.
You will not receive additional SMS messages unless you affirmatively opt in again.
Help and support
Reply HELP for assistance. You may also contact us at [email protected] or call one of our offices during regular business hours.
Carrier information
Wireless carriers are not liable for delayed or undelivered messages. Our SMS program is intended to work with major U.S. wireless carriers and many regional carriers, but availability is not guaranteed on every network or device.
Age requirement
You must be at least 18 years old, or have the authorization of a parent or legal guardian, to enroll a mobile number in our SMS program.
5. Information Sharing and Disclosure
Florida Smiles Dental does not sell or rent personal information. We may disclose limited information in the following circumstances:
Service providers
We may use service providers that assist us with website hosting, appointment management, payment processing, analytics, customer support, email delivery, data storage, and other business operations.
SMS service providers
We may disclose information to SMS aggregators, telecommunications providers, platform providers, and other vendors solely as reasonably necessary to deliver and manage messages that you have consented to receive.
Text messaging originator opt-in data and consent will not be shared with third parties except aggregators and providers involved in delivering the text messaging service.
Legal and safety requirements
We may disclose information when reasonably necessary to comply with applicable law, a subpoena, court order, professional obligation, governmental request, or to protect the rights, safety, and property of Florida Smiles Dental, our patients, or others.
Business transfers
Information may be transferred as part of a merger, acquisition, reorganization, financing, or sale of all or a portion of a practice or its assets. Any successor will remain subject to applicable privacy and healthcare requirements.
6. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, loss, misuse, or disclosure. These safeguards may include:
- Restricted access to personal information.
- Authentication and account access controls.
- Secure website and communication technologies.
- Employee and service-provider confidentiality requirements.
- Data backup, monitoring, and security procedures.
- Procedures for responding to suspected security incidents.
No online transmission, electronic storage system, or security process is completely secure. We therefore cannot guarantee the absolute security of information transmitted through the Internet, email, online forms, or SMS.
7. Cookies and Tracking Technologies
Our website may use cookies, pixels, analytics tools, local storage, and similar technologies to:
- Operate and secure the website.
- Remember user settings and preferences.
- Understand how visitors use the website.
- Measure website performance.
- Improve website content and functionality.
- Evaluate the effectiveness of advertising or outreach.
You may control certain cookies through your browser settings. Disabling cookies may affect the availability or operation of some website features.
8. Your Rights and Choices
Subject to applicable law and professional record-retention requirements, you may request to:
- Access personal information we maintain about you.
- Correct inaccurate or incomplete information.
- Request deletion of certain personal information.
- Withdraw consent for future marketing communications.
- Opt out of marketing email by selecting the unsubscribe link in the email.
- Opt out of SMS messages by replying STOP.
- Request information about how your data is processed.
We may need to verify your identity before processing a request. Some information may be retained when required for dental, healthcare, billing, legal, security, or recordkeeping purposes.
9. Health Information and HIPAA
Florida Smiles Dental is a dental practice. Information relating to your dental care may constitute protected health information under the Health Insurance Portability and Accountability Act and other healthcare privacy laws.
Where information is protected health information, its use and disclosure may be governed by our HIPAA Notice of Privacy Practices in addition to this website Privacy Policy. If this policy and the applicable Notice of Privacy Practices conflict regarding protected health information, the Notice of Privacy Practices will control.
Important: Email, ordinary website forms, and SMS may not be appropriate for sending urgent or highly sensitive medical or dental information. Please call the appropriate office for time-sensitive concerns. For a medical emergency, call 911.
10. Third-Party Websites and Services
Our website may include links to third-party websites, payment services, maps, social media platforms, financing providers, or other services. Florida Smiles Dental does not control and is not responsible for the privacy or security practices of those third parties.
We encourage you to review the privacy policy of any third-party service before submitting information.
11. Children’s Information
Our website is not directed to children under 13 for independent use. A parent or legal guardian may provide information relating to a minor when requesting or managing dental care.
If you believe a child has submitted personal information without appropriate authorization, please contact us.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or legal obligations. The updated version will be posted on this page with a revised effective date.
Your continued use of the website after an updated policy is posted constitutes acknowledgment of the updated policy.
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